Design and brand
You get your own colours, type and icons, drawn for your business, not a theme other people are using too.
Web design & online stores
Hand-coded websites that turn visitors into customers
Every page written by hand, line by line, around your business. That is what makes it load fast, leaves no plugin sitting there waiting to be broken into, and keeps your customers' details private. The site is yours to own outright, and when you want one, an AI agent can answer your visitors right inside it.
100% hand-written code
Built to load fast
No plugins to patch
Yours to own
You'll recognize the platforms we build on
WordPress
WooCommerce
Stripe
Shopify
Cloudflare
Google
We build on proven, reliable platforms where it makes sense, and hand-code everything else. You get the stability of trusted tools with the speed and polish of custom work.
What we build
Custom hand-coded websites built specifically for your business
From a clean marketing site to a full online store, we do all of it ourselves.
Marketing websites
Fast, beautiful sites that turn visitors into phone calls and form fills, with copy and structure built for search.
Booking & scheduling
Let customers book appointments and pay online around the clock, synced to your calendar with automatic reminders.
Member areas & logins
Client portals, accounts and gated content, so the right people see the right pages behind a secure login.
Online stores
Sell physical or digital products with variations, shipping, tax and secure checkout. Built on WooCommerce or Shopify.
Custom dashboards & tools
Internal apps that run your operation on one screen, built around the way your team actually works.
Integrations
Connect your CRM, payments, email and the tools you already use, so everything talks to everything else.
Custom websites
A website that turns visitors into calls
We design and build every site by hand around your business, so the people who find you actually pick up the phone.
See website packagesA taste of the work
Custom sites across the industries we serve
Small sample concepts for fictional businesses. Real client builds are larger, deeper and designed entirely around your business.
See a build, live
These are concept sites we designed to show our style. Pick one and watch it run, click around inside it, flip it to phone view, or open it full screen.
Apex RoofingText messageExample conversation
Missed call, 2:14 PM. You were up on a roof.
Your assistant texts back in about a minute
Hi, this is Apex Roofing. Sorry we missed your call. How can we help?
Need a leak looked at this week
We can come Thursday at 9am. What is the address?
14 Elm St. Thank you!
Booked for Thursday, 9am
Fully custom codeGreat on every deviceBuilt to win the call
Fictional businesses, real working sites. Open any one to explore it.
Packages
Choose the build that fits your business
Standard and Premium are flat prices, and web stores are quoted to your catalog, so you always know the cost up front. No obligation at any point.
The marketing site
Standard Website
A fast, polished website that turns first-time visitors into calls and bookings.
$2,000Fixed price, one-time+ $99/mo care plan (optional)
- Free, no-pressure strategy call
- Up to 5 pages, with room to grow
- Modern, fully responsive design
- Search-optimized copy and structure
- Lead forms routed straight to your inbox
- Analytics and conversion tracking
Pay $1,000 to start, $1,000 when your site is live
Booking & lead capture
Premium Website
A site that books appointments and captures leads while you're on the job.
$4,000Fixed price, one-time+ $199/mo care plan (optional)
- Everything in Standard, plus:
- Online booking and appointment scheduling
- Client intake forms and questionnaires
- Member logins and gated content
- Up to 25 pages, with room to grow
- Priority build timeline
Pay $2,000 to start, $2,000 when your site is live
Full e-commerce
Premium Web Store
A complete online store that can take orders the day it launches, with room to add products as you grow.
From $5,500Quoted to your catalog+ $349/mo care plan (optional)
- Everything in Premium, plus:
- WooCommerce or Shopify storefront
- Up to 500 products, with room to grow
- Sell both physical and digital products
- Shipping methods and automated tax
- Easy, owner-friendly store management
Flat prices cover the scope shown on each package, with two revision rounds included. Half up front, the rest at launch. Extra pages and add-ons are priced before we begin, never after.
Not sure which fits? Start with a free strategy call and we will map it out with you, no obligation. Weighing Wix or Squarespace instead? The honest comparison.
After launch, a care plan keeps it handledOptional and monthly, cancel anytime. Three plans on one page.
Every site ships private and secure by default: HTTPS, sensible security headers, no third-party bloat, and your data stays yours. How we handle your data.
Included with every build
Every site we build ships with full SEO, AEO and GEO setup
Search engines, answer engines and AI assistants all read your site differently. We set up all three, on every build, so customers find you wherever they ask.
SEO
What Google and Bing read when they crawl the site.
- Schema suiteBusiness, service, FAQ and article markup on every page, so engines understand who you are.
- Search Console and Bing setupBoth consoles verified, sitemap submitted, coverage watched from day one.
- Sitemap and robotsClean crawl paths, AI crawlers explicitly welcomed, junk pages kept out of search.
- Speed budgetPages built and kept under a strict weight budget, because slow sites lose rankings and customers.
AEO
What ChatGPT, Claude and Perplexity quote when someone asks them instead.
- Answer-formatted copyKey sections open with a direct answer, the format AI search prefers to quote.
- llms.txt for AI assistantsA plain-language index that tells the assistants what you do and where you do it.
- IndexNowNew and changed pages pinged to the engines that support instant indexing.
GEO
What decides whether you show up for the town you actually work in.
- Google Business Profile wiringYour site and profile point at each other cleanly, hours and services matching.
- Local landing structureTown and service pages built the way local search actually ranks them.
This is the same setup running on this site right now. It ships with every package at no extra charge.
The whole build
We build the part you see and the part you do not
A website is really a pile of parts: the pages people see, the code behind them, the payments, the email, the search setup. We build every one of those ourselves, here in Westerly, and we can point you to the exact piece doing the work.
Written by hand
Every page is written line by line, so there is no page-builder bloat and nothing loading that you never asked for.
The part underneath
We build the code behind the pages too, and your records sit in your own store, separate from every other client.
Taking payment
You can take card payments the day the site goes live, and card numbers go straight to Stripe, never onto our servers.
Email that sends itself
Order confirmations and new lead alerts send on their own, so nobody has to remember to do it.
An assistant on the site
If you want one, an assistant answers your visitors around the clock from facts you approve, and hands you the real leads.
Search and AI answers
Every build ships ready for Google and Bing, and for the AI assistants people now ask instead of searching.
After launch
Monitoring and backups start at $99 a month, and the plans that include your monthly changes run $199 or $349.
Same two people from the first call to the day after launch. No subcontractors, no handoffs, nobody to chase but us.
Security and privacy
Fewer moving parts, fewer ways in
Websites get broken into through the parts nobody looks at, a plugin that stopped updating or a login that was never turned off. We build with fewer of those parts, and we would rather show you than tell you. Every line below is something you can check yourself, right now, without asking us first.
No plugins to patch
Written by hand, so there is no page builder and no plugin left unpatched.
Check it yourself
View source on this page. Every line is ours.
The padlock, everywhere
Every page loads over HTTPS, and browsers are told to refuse the unencrypted address.
Check it yourself
Look at the padlock, then try http:// and watch it upgrade.
Card numbers skip us
Card numbers never touch your site. Checkout runs on Stripe's own pages.
Check it yourself
Click any payment button and read the address bar.
Analytics without the names
Visits are counted with the address anonymised, never an email or a typed word.
Check it yourself
Open the analytics file this site loads and read it.
Your leads, kept apart
The leads an assistant collects sit in a store keyed to you, unreadable by any other client's key.
Ask to see it
We will walk you through the store on a call.
Where to report trouble
A security problem reaches a real inbox we read and answer.
Check it yourself
/.well-known/security.txt
The customer details your site collects are yours, not ours. We never sell or rent them, and when you leave, a scheduled sweep deletes your service data within thirty days and logs what it removed. The longer version lives on our security page.
Hand-built
Hand-coded, line by line
No template starts this. Every section is placed on purpose, for one business, and nothing ships until it earns its spot. That is also why each build is secure and private by default: hand-code means no page-builder bloat and no trackers you did not ask for, with HTTPS and security headers from day one, and card details go straight to Stripe, never our servers.
How it works
A clear path from idea to launch
You'll always know where the build stands and what comes next.
-
01
Strategy
A free call to map your goals, your customers, and the leads your business actually needs.
-
02
Design
A custom design built around your brand and your offer, never a recycled template.
-
03
Build
Clean, hand-written code. Fast, secure, mobile-perfect, and tested on real devices.
-
04
Launch & care
We handle domain, hosting and email setup, with optional care plans to keep it sharp after launch.
After you pay
What happens next
Half now, half when it launches. Here is how your build goes.
- 1DepositPay half up front to start your build.
- 2KickoffA quick intake form and a kickoff call.
- 3Design and buildWe hand-code it around your business.
- 4Your reviewYou review it and we refine until it is right.
- 5LaunchIt goes live, and the final half is due.
Why custom
What hand-coding buys you
You own itOnce paid in full, the finished site and its project-specific code are yours, with no lock-in to BellCode.
Built to load fastHand-written code avoids the bloat that slows many builder and template sites down.
Built for searchClean markup, schema and strong performance give search engines a clear foundation to read.
Scales with youAdd pages, products and features as you grow, without rebuilding from scratch.
Security built inHTTPS, security headers and sensible safeguards are built in from the start.
Designed to convertEvery section earns its place, guiding visitors toward the call, form or sale.
See the difference for yourself. Drag the handle across a real redesign.
Good to know
Questions before you build
Do I own the website?
Once the project is paid in full, you own the finished site and its project-specific code. We hand it over with no lock-in to BellCode. Third-party platforms and assets keep their own licenses, and any reusable components are identified in your project agreement.
Can you really build a full online store?
Yes. We build complete stores on WooCommerce or Shopify, with products, variations, shipping, automated tax and secure checkout. You get a real, manageable store, not a fragile workaround.
Can you add booking, forms or member logins?
Yes. We integrate proven, reliable tools for scheduling, payments, intake forms and accounts, so these features work smoothly and keep working, instead of breaking down the road.
How long does it take?
Most marketing sites launch in a couple of weeks. Stores, booking systems and member areas take longer because there is more to build and test. You get a clear timeline in your quote before anything starts.
What does it cost?
The Standard Website is $2,000 flat and the Premium Website is $4,000 flat. The Founding Client Offer makes the Standard Website $1,250 for the first three client spots. It includes up to five pages, an ultra fast build that looks perfect on phone and desktop, search-ready structure and no templates. Web stores are quoted to your catalog.
Are there ongoing costs?
Some features carry their own running costs, like hosting, a store platform, or payment processing. We lay these out clearly up front, and our optional care plans keep everything updated, secure and fast after launch.
Let's talk about your site
Tell us about your business and what you want your site to do. The first call is free, and there is no obligation to go further.